Effective marketing with a maximum ROI

Diverse, digital, relevant. Commercially driven and focused on optimizing and personalizing the customer journey. Stimulate and seduce. Offline and online. Marketing at BAS is diverse and knows many specialities. With customer data and advanced measurement methods as a source. Together we are committed to effective marketing processes with maximum return.

Truck concepts, mining, machinery, parts and tires. What they have in common? You need buyers for them. And this starts with the game of reaching, enthusing, captivating and binding customers through numerous channels. Identifying leads, setting up and adjusting campaigns. Marketing facilitates and optimizes the customer journey.

We do whatever is possible for the customer journey

Marketing at BAS happens 80 to 90 percent online. With a lot of emphasis on branding, data-driven targeting and lead generation. "Marketing through a commercial perspective". Formulate strategies and aim for our goal. For the entire organization - Retail, Trade and Service - and from the vision that long-term investments are profitable.

Websites, e-platforms, international portals, product presentations, fairs and business events. Action, reaction, transaction. At BAS, we use all available marketing techniques and channels to bind the Dutch and international transport world to our top tier brand. We validate all decisions we make and actions we take, adjust where necessary and pull out all the stops for the customer journey.

Marketing at BAS in brief

Eager, creative, strategic and decisive. These are the qualities you’ll find in the BAS marketing team. Many fresh ideas, highly innovative and direct lines with sales and IT provide a special synergy. Everyone has their own specialty and contributes to innovative omnichannel projects. SEO, SEA, conversion optimization, content marketing, mobile marketing, UX design, it's all on the marketing menu. Common vacancies are: marketing communication specialist, (UX) designer, online marketer and SEO/SEA specialist. Will you become part of our marketing team?

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